Eisele
The product configurator as digital consultant. Smart e-commerce solution for sales and service.
The task
An intuitive product configurator for multiple couplings
Eisele Pneumatics is a leading supplier of innovative connection solutions. We developed a product configurator for the enormously varied "Multiline" product line that clearly displays the product's many possible combinations and actively supports users during the configuration process. This additional interaction option ensures strong customer loyalty and a sustainably positive user experience - and also relieves Eisele's service department.
Product configurators: enormous potential for B2B e-commerce
The B2B sector is often characterized by complex products that require explanation. For companies that sell customizable and variant-rich products, a product configurator offers numerous advantages for sales, marketing and service. In addition to the optimization of business processes, a positive customer experience is created - through interaction and individualization.
During the configuration process, the customer is already intensively engaged with the company's offering. The result of the selection process is an individually designed product that meets the wishes and requirements (almost) 100%. This leads to a significant increase in customer satisfaction and a lower complaint rate.