B2B sales app in the field of medical technology

Our customer - a company active in the medical technology sector - wanted a digital solution to support its sales representatives in their business meetings. As is often the case in the B2B environment, the products were medical instruments requiring explanation and intensive consultation. The sales app was to be used to present them clearly in their various areas of application. In addition, the use of state-of-the-art technologies was to underscore the company's progressiveness.

In order to present the complex products in a tangible and application-related way, we placed a special focus on the visual and multimedia presentation when developing the app. The app shows medical treatments in their individual stages. Products are assigned to each treatment step, which are clearly explained with simulations, demo videos and infographics. An individual product catalog can be generated via the function of a collection folder. The connection to the company's own ERP system enables sales staff to retrieve customer and product data in real time.

With the B2B sales app for medical instruments, we have created a powerful tool for digital sales optimization and customer retention. As a smart consulting tool, the app provides active sales support for the field sales force. Seamless networking with the customer's ERP and CRM system ensures efficient sales processes: Customer data, orders and availabilities can be processed and retrieved in a synchronized manner - even offline if no stable Internet connection is available. The app's interaction and customization options also strengthen customer loyalty.