Yunex Traffic
a new brand and website for a global market leader
A B2B brand experience in all dimensions
We created a unique brand that hasn’t forgotten its roots.
A spin-off of Siemens Mobility, Yunex Traffic combines the goals and expertise of a global market leader with the agility and innovativeness of a pioneer.
With its groundbreaking traffic ecosystems, Yunex improves safety and sustainability in urban mobility. We helped the new company create a unique, impactful brand. This involved developing strategy and positioning, devising messages and design, and generating the necessary brand awareness across all channels.
SNK was an important sparring partner for us in the development of the brand and brand design. Together we tweaked and fiddled - and in the end, despite the tight schedule, we achieved a result with which we are more than satisfied.VP Marketing & Communication
Our solution
How should the brand position itself? What are its messages and how should they be conveyed visually? These are precisely the questions we answered.
Step 1
Brand development: strategy and positioning
Successful brands can only be created by working closely with the people who imbue them with life. So when we started work on this project, we organised numerous workshops with the marketing team, top management and other team stakeholders based in locations across the globe. Together, we defined the key target audiences and USPs, worked out how to distinguish the brand’s character from that of its parent company, Siemens, and devised the brand’s basic positioning.
Step 2
Brand design: bringing the brand to life
We created a unique design to communicate the identity of the Yunex Traffic brand. We designed the logo, selected the colour palette and typography, and developed a concept for the company’s visual storytelling. We then set out the results in a brand style guide, which ensures consistency throughout Yunex Traffic brand communication.
Visual storytelling
The motif of a modern city forging a path into the future is at the heart of the visual storytelling. Each one of our assets reflects in its own way the Yunex Traffic vision: transforming urban environments with intelligent mobility solutions.
Step 3
Brand experience: creating brand touchpoints
From the website and social media to brochures and trade fairs, we create brand touchpoints across all channels for customers and partners as well as Yunex staff. Additional campaigns ensures we achieve the necessary reach and foreground the brand and its positioning.
Bang on time on 1 July 2021 - the day that Yunex Traffic was officially spun off from Siemens - the new corporate website went online. Our UX design team devised and designed each component of the website, while our development team created the site using TYPO3. Meanwhile, our digital marketing team produced the content.
